Our Story

Hello and welcome to True!


We create and curate products that

children will love and

parents everywhere will appreciate.


True is a family run business that was founded by Tina Lobo towards the end of 2019 in sunny Sri Lanka. Becoming a new mum to her daughter was a life-changing experience. Having a background in finance coupled with a new-found passion to create and curate aesthetically pleasing and highly functional baby products, led her to launch the brand.
Now run together with her husband Kumara, (and in-house product checker - 2 year old Aria 😊) True has grown from a small insta-shop to having an expanding product line in 2022.

True is proudly a pioneer in its field, being the first silicone tableware and teether brand in Sri Lanka. We are a purpose led brand with impact. We strongly believe in building & giving back to the community, with a strong focus on fair trade + profit distributions to underprivileged children in Sri Lanka. 

We are constantly evolving to offer timeless essentials, products that hit the milestones with your little ones, making memories alongside.  

We are proud to be a part of your journey!

Stay tuned for new products coming soon.